NYX
PROJECT SCOPE
Product Content, Creative Direction, Post-Production
DELIVERABLES
Product Photography, Video Content, Generative AI Transitions
CAMPAIGN OVERVIEW
NYX is a cocktail bar known for bold flavours, striking presentation, and a premium nightlife atmosphere. This campaign focused on elevating their drink menu through high-impact visuals while pushing creative boundaries through motion and generative AI.
OUR APPROACH
We shot each cocktail with a strong emphasis on texture, colour, and glassware, using dramatic lighting and dark backgrounds to hero the drinks. Splash moments, liquid movement, and detail shots were captured to add energy and depth to the visuals. Generative AI was incorporated selectively during editing to enhance transitions and motion, adding a subtle but distinctive creative edge without distracting from the product itself.
THE OUTCOME
The campaign delivered a bold, modern visual identity that reflects NYX’s premium offering. The combination of sharp photography and generative AI positioned the brand as innovative, creative, and visually memorable.
