CLOUDBREAK
PROJECT SCOPE
Lifestyle Content, Brand Positioning
DELIVERABLES
Lifestyle Photography, Product Imagery, Social Media Assets
CAMPAIGN OVERVIEW
Titto’s Originals Barbershop is an inner-city barbershop built on craft, personality, and community. The goal of this campaign was to capture the real energy of the space while building a strong content library for ongoing social use.
OUR APPROACH
Rather than staging scenes, we documented the barbershop in motion. Live cuts, real conversations, and moments between barbers and clients were captured as they happened. Movement, shallow depth of field, and natural lighting were used intentionally to reflect the pace and atmosphere of the shop. Environmental shots of the space, street frontage, and branding were paired with close detail work to create a balance between culture and craftsmanship.
THE OUTCOME
The final content feels raw, authentic, and unmistakably Titto’s. The imagery gives the brand a consistent visual presence across social platforms while positioning the barbershop as a cultural space, not just a service.
